write

I write to think.
Across leadership, strategy, and media, my work explores how meaning, judgement, and orientation emerge in complex systems.

Leadership and strategy

My recent writing focuses on leadership under pressure. Especially where complexity, AI, and organizational reality collide.

Selected Essays

Social media, employer branding, and organizational communication

Earlier work examined how trust, relevance, and relationships form in digital and organizational contexts. With a focus on HR marketing, employer branding, and social media as social systems rather than channels.

Selected publications include contributions to edited volumes and professional journals on:

  • „Context is King. Zur Candidate Journey im Social Web“, in: Zowislo-Grünewald, Natascha/ Beitzinger, Franz/ Jacobs, Jörg: „Social Media in der Lebenswelt und Berufswahl Jugendlicher – Who cares?“, Baden-Baden 2016.
  • „Relevanz, Sympathie, Vertrauen. Die Gestaltung von Social- Media-Aktivitäten als „soziale“ Interaktion“, in:  Grothe, Martin: „Personalmarketing für die Generation Internet“, Berlin 2014.
  • „Social Media – Kontakte zählen – und Inhalte“, in Buckmann, Jörg: „Einstellungssache: Personalgewinnung mit Frechmut und Können“, Wiesbaden 2014.
  • Ich bin. Wir sind drin! Wissen, Infrastruktur und Sozialität in der digitalen Gesellschaft“, in: Fachjournalist, Nr. 3, 2011, S. 18-25.
Media theory and digital games

My academic work originates in media theory and game studies. It explores play, narrative, and experience in digital media, with publications in peer-reviewed journals and edited volumes.

Selected publications: