I work across strategy, leadership, and communication. Always close to practice. Always inside real systems.
What that looks like in concrete terms:
- I design and evolve employer brands. From narrative to governance. From EVP to employee advocacy. Focused on credibility, not campaigns.
- I translate strategy into lived reality. I help organizations turn ambition, pressure, and targets into clear expectations for everyday work.
- I write about leadership in complex environments. Especially where AI, speed, and uncertainty challenge judgement, authority, and meaning.
- I speak about leadership as sense-making. Not motivation. Not best practices. Orientation for leaders operating under pressure and ambiguity.
- I work with executives and teams on narrative clarity. What to say. What not to say. And where silence is the better choice. I help organizations reduce noise. Fewer messages. Better distinctions. More space for good decisions.